November 21, 2016

Why Does the Color of Medicine Matter?

Filed under: color,health — Tags: , , , — @ 10:04 pm


The practice of color coding has an impact on a patient’s psychology. Patients tend to associate the color and shape of a pill with the healing effects of the medication.

It is common for humans to form judgments based on color. Even though it makes no logical sense, the accumulation of experiences and emotions often dictate how people interact with the uses of a product.  For example, yellow is usually associated with optimism or happiness, so brands like McDonalds or SunRype capitalize on this perception. This psychological effect also carries over to the process of self-administrating drugs. Whether it is chewing a tablet, swallowing a pill or drinking a liquid, the color of the substance becomes a significant reminder of the sensory experience that corresponds to ingesting that drug.

This phenomenon is well-known in color psychology. Your brain attributes a level of trust when taking a medication that is a pleasing color. It causes you to think that this medication is suited to your desired function and triggers a sensory reminder when you see a different pill.

For instance, many children’s medication are made in pink and  purposely sweetened. The positive association with the taste of pink medication usually makes it easier for a person to ingest other pink products such as pills. On the other hand, red tablets tend to be associated with a bitter taste.

August 30, 2016

How to Properly Use Over-the-counter Drugs

Pharmacy Pills When purchasing medications at your local pharmacy, the wide variety of drugs can be sorted into two basic categories: prescription and over the counter (OTC) drugs. There are many common diseases or conditions that can be managed or treated early on with some OTC medication. Due to the use of self-diagnosis, if your symptoms are new or worrisome, consult a healthcare professional.

For instance, if you are have a simple fever it may be beneficial to start periodic doses of acetaminophen. Acetaminophen or Tylenol is the most common OTC drug that works to reduce fevers and/or pain relief. If your general symptom is not helped or is deteriorating, you should consult a healthcare professional.

OTC medicines are sold off the shelf and do not require a doctor’s prescription. For instance, a common OTC drug is Reactine. This can be used for relief against common seasonal allergy symptoms. It provides short-term relief and is milder form of medicines used for allergic reactions. It is advisable that people take OTC medications when they already identified the cause of their symptoms and know that the chosen OTC drug will help them.

Although if a person tends to exhibit more severe symptoms and they cannot be controlled by common OTC medicines, it is advisable that they see a doctor. A doctor can then prescribe some medication which can be purchased at a local pharmacy. These prescription medications can only be purchased when a prescription from your doctor is available. And due to their stronger effect they may have more side effects depending on case to case. This is why a doctor’s consultation is necessary before attaining a stronger medication.

If symptoms are new, severe, or do not react the same way as in the past after using the OTC drug, you should consult a healthcare professional.  In some cases, you may require a prescription drug which is usually stronger, more specific to you, and potentially have more side effects.